our brands
We’re here to give anyone and everyone good hair…..
no miracle cures, gimmicks, hyped-up ingredients
or answers to love, life and other woes.
saving ordinary humans from themselves.
We are on a mission to liberate expression.
To make the impossible possible with the right technology.
We focus on creating a diverse and inclusive
community for our employees and consumers.
We believe that when we care about our planet and our people,
we provide our customers the best products available so they can have great hair.
Our mission is to create inventive solutions designed to solve real-world hair problems.
We are the science.
You are the Living Proof.
Our mission is to provide stylists and consumers with the tools
they need to level up their looks and/or careers.
Science is at the core of every single move we make.
Our message is simple:
Powered by Science.
Clean Beauty, Uncompromised.
To maintain exceptional quality and performance by combining plant-based actives with scientifically proven ingredients, free from harmful additives is our mission.